As the types of children's amusement facilities continue to increase, the pressure to operate a naughty castle store or amusement park will increase. The reason is that without good product facilities, customers will naturally be lost, which makes operations more and more difficult.
How can you make money from operating a naughty castle? Needless to say, that is passenger flow. There is no passenger flow, and it is a pipe dream to make money. There are many factors that can affect the passenger flow of the children's park, such as the overall planning and positioning of the Naughty Castle Children's Park, advertising efforts, marketing plans, and so on.
As the operator of the children's playground, we cannot control the overall passenger flow into the park, but we can definitely affect the passenger flow of our own equipment!
Now is the era of the Internet+. Many offline industries can use the Internet for marketing. Naughty Castle Children's Park can use the Internet to increase passenger flow, which is the simplest and most cost-effective method. The most common and useful Internet marketing method is customer experience sharing. Customer experience sharing is to send photos of children playing to Facebook and youtube so that her friends can see these photos.
How can we let them take the initiative to share? Many customers take the initiative to share after a small temptation, which requires a certain cost, such as buying small gifts, sharing expenses, sharing red envelopes, and so on. If you can persist for a long time, the effect of drainage is very obvious. There are many ways to attract customers, and it just depends on whether you have the ability to execute and whether you can stick to it. As long as you can manage with your heart, be good at flexibility, be willing to invest, and persist for a long time, you will always manage the naughty castle well.
Needless to say, the market always likes the new and dislikes the old, and the popularity of traditional naughty castles is declining. How to fundamentally solve the problem of insufficient passenger flow, the most effective way is to innovate the equipment. However, for small and medium-sized operators, it is also unrealistic to replace equipment on a large scale.
The atmosphere is especially important for children's playgrounds. Children like to go to lively places the most. If there is no one playing in the Naughty Castle Children's Park, the children will not be interested in the Children's Park. How to create an atmosphere? The most important thing to create an atmosphere is popularity. As long as there is a popular place, people will automatically come to see it if you don’t want to promote it. Therefore, more children are needed to play in the children's playground. If there are no children, let the children of relatives and friends come to play, which can attract more people to play.
Keep the children’s playground clean and tidy, and operate normally. Regardless of whether the equipment is new or old, please keep the equipment clean and free from dirt. The electric equipment in the park should not be washed directly with water, only a clean cloth dampened with water (remember to cut off the power first). The cleaning of Naughty Castle equipment must be done in accordance with the correct cleaning method, otherwise, it will cause very serious consequences.
Taking advantage is the pleasure that customers generally seek, so tourists need to take advantage of it. When there are few people, you can let the children play more time and give some small gifts. This can increase the stickiness of the customer and ensure that he wants to come to play next time, or introduce a friend to play.
To achieve the children’s playground continuously attracting children, it is necessary to start from multiple aspects, focus all eyes on the children, and consider the problem from the perspective of the child. We don’t have to worry that our playground has no source of customers. Can bring you a certain amount of help.
At the moment when children’s parks are everywhere, the operators of each park are constantly improving their own management methods. How can they stand out in the fierce competition? How can the park attract more passengers? Let’s take a look. Let's follow the law of attracting visitors.
When the park is open, have you ever encountered pedestrians who enter the store to take shelter from the rain, borrow umbrellas, or ask for directions? Now many businesses find it troublesome and refuse them, and are unwilling to provide "convenience" to customers and pedestrians. In Japan, there is a shop that advertises on the street, "Garden-style toilets are free to use", which attracts many pedestrians to use. Pedestrians enter and exit the toilets to keep customers, and business is naturally getting better and better. This is the law of convenience, which is convenient for others and convenient for oneself.
Reference: In fact, the park site can open toilets, Wi-Fi, and leisure facilities for free. In addition, the pure water in the store is also provided to customers or pedestrians for free. Passers-by are allowed to enter the store to enjoy the cool in midsummer. These convenience measures will give people a very intimate feeling. , It will naturally attract many customers.
The influence of the park directly determines whether customers choose to enter the consumption. When you go shopping as an ordinary consumer and pass by a store, what influences you to enter this store? What influences your purchase decision? For example, a picture of delicious dishes attracts you to walk into a restaurant, and the personalized dress collocation of a model in the window of a clothing store also attracts you to enter the store. This is the law of influence.
Reference: Therefore, whether it is normal or when there are promotional activities, our park must make full use of audio, image, pictures, characters, colors and other factors to affect pedestrians, such as cute dolls and colorful colors to attract children to influence customers Into the store for consumption.
No store is very popular as soon as it opens, and the popularity of the store also needs to accumulate over time. Your store does not need to be the best in the country, nor the best in the company, you just need to be the best in your regional market.
Reference: It can be said that now every store is surrounded by competitors. Your store only needs to serve a little bit better than your opponents, your activities are a little bit more creative than your opponents, and the sales skills of the clerk are a little bit stronger than that of your opponents. "By gathering less and making more, your store will become the number one in overall strength in this area!"
For stores, gold cups and silver cups are not as good as the customer’s reputation. The greatest salesman in the world is the customer himself. The clerk can recommend which package is more favorable and which equipment or activity is more beneficial to the child. It is not as good as the customer’s sentence "This paradise is great!" This is the law of word-of-mouth. If the store manager and clerk maintain the word-of-mouth of the store, your customer base and customer referral rate will naturally rise.
Reference: Store managers should usually pay more attention to the improvement of the professional knowledge of the clerk and the actual situation of the customers when recommending to customers. After all, customers entering the door indicate that they still have certain needs (more often children's needs). With strong professional knowledge and appropriate joint sales, coupled with a good service attitude, the store's reputation will naturally spread.
In fact, the customers of each store can be classified according to age, occupation, consumption ability, etc., so that the store can carry out targeted promotion and maintenance for different groups of people for different activities, on the one hand, increase the participation rate of the activities, on the other hand, In this regard, the workload of the clerk can also be appropriately reduced.
Reference: Almost all stores now have their own member maintenance. Stores can categorize customers who have already consumed and conduct targeted maintenance, thereby increasing the rate of return and transaction, and attracting traffic and attracting customers at the same time.
The smell of wine is also afraid of deep alleys, and the eyeball economy makes publicity an inevitable marketing. Any store that does not attach importance to publicity can only wait and die. Therefore, in the regional market, you must do everything possible to make your store name, brand slogan, or symbol logo everywhere. Remember, we must continue to do this.
Reference: Propaganda carriers are everywhere. Cars, walls, online, paper, mobile phones, people, fixed and circulating can all be used as propaganda carriers.
Everything in the world is a combination of reality and imaginary. Existence means nothing, and nothing means existence. The same is true for the passenger flow. There is a passenger flow that you can see, and there is a potential passenger flow that you can't see. Compared with your store, there will be there, and if you don't, there will be nothing.
Reference: With the rapid development of the mobile Internet today, each of our stores can not only focus on visible customers, but more importantly, potential customers. There is no traditional industry, only traditional thinking.
The law of differentiation tells us that in a regional market, customers can be divided into several groups. If we survey 1,000 customers and then classify the reasons for the mobile phones they are using, we will know how we should do it. Attracting passenger flow. Therefore, the customer source must be differentiated in the regional market to find the purpose of attracting mainstream customer flow.
Reference: We cannot change the direction of the wind, but we can change the direction of the sail. Stores can differentiate and maintain the customers who have already traded, so as to increase the return rate, increase the transaction rate, and achieve the synchronization of attracting traffic and attracting customers.
"The prosperity of the world is all for profit. The hustle and bustle of the world is for profit." Inducing profit is still an effective law of attracting passengers. This benefit does not just refer to "price concession"! It is more to attract customers by shaping customers' cognitive value points, such as store value and brand value.
Reference: At this point, we must divide interest into two concepts to understand, one is interest, and the other is interest point. In this way, the law of benefits can be used well. Benefits are real-time and can be felt immediately, while benefits are long-lasting and can only be enjoyed later.
At present, the amusement industry is in a stage of transformation, and increasing passenger flow has become a crucial point. Through a good marketing plan, and according to the nine laws, we will continuously improve amusement equipment and facilities and find new vitality!
Contact Person: Miss. Kate Zhang